
Then, they piss off the witch and crap hits the fan. At first, there's not much happening at night: a few birds chirping, maybe a twig snapping, usual nature stuff.
#The blair witch project 2016 monster how to#
Whenever anyone asks me how to properly make a creepy atmosphere in a horror movie, I always point them to the night scenes from Blair Witch. So aside from the great publicity that was generated for this movie, what else is there that made it stand out to the average horror viewer in 1999? Well, for one, it's actually really really creepy.
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However, I bet all those people who thought they actually died were feeling a little dumb when they saw a little movie from 2007 called The Morgue and said to themselves "Hey, isn't that the girl from Blair Witch? I thought she died! What's she doing here?!" Anyway, this movie proves that advertising is one of the most important aspects that determine how well a movie does in the box office. I mean, they went all out: they didn't name the characters and instead used the actors' real names, plus there were no actors listed in the credits. I think that's why I find this movie a little bit lackluster compared to other people I wasn't there to witness this film's impact: the masses of people who fell for this publicity stunt and actually thought that these characters were missing. I was a measly 5 years old when this movie came out, so I was obviously more interested in Power Rangers and didn't have time to care about missing people. There were all kinds of missing person posters slapped around towns and fake reports put out in the news and junk like that.

The audience was told that the events of the movie actually happened and the three main characters had actually gone missing in the woods.

A major selling point of this film was that this "found footage" thing hadn't been done before (at least in a big theatrical release like this), and as such, the advertising for this film was based on a pure lie told by the production company.
